Recipe-to-cart ordering made simple.

Designed for people who want to cook more at home but often feel overwhelmed by the planning that comes before it. By combining recipe discovery with seamless ingredient ordering, the platform transforms the experience from a tedious grocery task into something faster, simpler, and more approachable.

Sandbox

Role

UI/UX Design

Graphic Design

Year

2022

Tools

Freshly Dropped

Education

Designed for iPhone

Free

View in.. my dreams

🤪 Not in production, just in my head (and Figma)

Overview

Freshly Dropped helps users discover recipes and instantly order the exact ingredients they need, removing the friction between “I want to cook” and actually getting started.

It bridges the gap between inspiration and execution by turning meals into structured ingredient sets, allowing users to skip manual planning and move straight into cooking with everything they need in one place.

The Problem

Many people want to cook at home more often, but the experience breaks down long before they even start cooking:

→ Deciding what to cook often feels overwhelming

→ Recipes and ingredient lists are usually separated

→ Building a complete shopping list is time-consuming

Source: Pexels.com

Design Goals

The system was designed to:

→ Merge recipe discovery and ingredient ordering into one flow

→ Turn recipes into ready-to-order ingredient sets

→ Remove the need for manual meal planning

→ Shorten the path from intent to cooking

→ Reduce overbuying through recipe-based portions

→ Prioritize fast, visual-first browsing

→ Lower friction in everyday home cooking

Research & Insights

The goal of the research phase was to understand where users typically struggle when transitioning from meal intent to actual cooking, and what causes drop-offs between inspiration and execution.

Findings were synthesized from common behavioral patterns in recipe browsing, grocery shopping workflows, and meal planning habits.

Key issues

The core breakdown is not lack of intent, but fragmentation in execution

Users need a way to convert “I want to cook this” into immediate readiness

Reducing translation work (recipe → ingredients → shopping list) is critical to improving completion rates

Modular content improves perceived accessibility

Design
Approach

The visual direction focused on creating a modern yet welcoming experience that feels fresh, approachable, and food-centric. Bright imagery, soft spacing, and clean typography were used to make the platform feel less transactional and more lifestyle-oriented.

The goal was to make cooking feel exciting rather than complicated.

The UI is clean, fresh, and inviting—using a soft, earthy color palette to reflect freshness and sustainability. Large, high-quality images of ingredients make the browsing experience engaging, while intuitive navigation keeps the ordering process smooth. A focus on simplicity ensures that users can complete their order in just a few taps, making the experience as seamless as possible.

From inspiration to ingredients, instantly.

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